Key technology disruptors

When the internet was introduced back in 1992, it enabled us with the possibility to access all the information and knowledge with just one click – a truly unique and one of a kind invention that changed the world. Because of its complexity, internet requires cooperation between software and hardware companies to make it work properly and to really make the best possible experience for the users. This opened window of opportunities to create new applications to support our needs in personal and professional life, with the majority of users actively participating in the new developments of the technology.

With the emergence of smartphones in late 2000’s, we were presented with a whole new perspective on getting information, as we were given the chance to get all the information immediately with our own mobile device. Just like with the internet, this boosted the development of millions of new apps which let to creating a mobile marketplace that is now worth trillions of dollars.This is where the creation of app marketplaces like Apple store and the formation of open platform ecosystem like Android took place and where both attracted masses of users and developers, fuelling the exponential growth and usage.

With autonomous driving on the rise, the marketplace for autonomous driving technologies and systems is very vibrant. It already consists of several hundred companies who are actively pursuing autonomous solutions, which will bring an entire new aspect and value to the existing digital and actual surroundings. Fully connected and controlled car environment will transform into anything we want; workplace, classroom, shopping mall, 3D cinema and a lot more options. Imagination will be the only limit and just like with smartphones, millions of new apps will be created specifically for autonomous cars, in order to make passengers’ life as comfortable and pleasurable as possible. In the future, cars will no longer be selected only for their driving capacities and specifications, but also for their connectivity, controllability and in-car experience.

The main reason behind this is freeing up the passengers’ time inside the vehicle, which is estimated to be around 300 hours yearly. In today’s fast-paced, high tempo world, autonomous cars will enable us to save time and be a lot more productive, as we will be able to learn faster, work more efficiently and relax in completely new ways. This may lead us to two directions of autonomous vehicles development:

1. Car as a moving platform. Car is totally oblivious to passengers’ requirements, wishes and feelings, “while being driven”. All information consumption within such autonomous driving platform is still going to be done on the smartphone like personal devices.

2. Car as an information platform on wheels. Car transcends from being used for moving purposes, to other purposes, too. Extension of the smartphone on wheels, free time on wheels, passenger activity on wheels.

Eventually, we think the access to autonomous vehicles will become available to the general public, the same way it happened with the internet and smartphones. And with their influence already proven, we wonder what impact will the autonomous vehicles have and if they will be as revolutionizing as internet and smartphones had been before them.

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